Decisions made on gut feel because the numbers live in five disconnected tools
Service
Reporting, Analytics & Monitoring
For businesses that cannot answer simple questions with numbers: What did we ship? What broke? What did it earn? If success can't be measured, failure gets rewarded — measurement is how you stop that.
At a glance
- Results-based M&E: results chains (outputs → outcomes → impact), so reporting shows what changed, not just what was done
- KPIs that fire: every key indicator paired with a threshold, a named owner, and a pre-agreed action — triggers, not decorations
- Monitoring mechanisms with cadence: telemetry alerts, weekly heuristic scans, monthly evidence reports, quarterly deep dives — each with a named human owner
- Live AI-assisted tracking: an AI layer over telemetry that watches continuously, drafts plain-language interpretations, and escalates for human confirmation
3-step processOngoing retainer option
Common issues
What we see most often.
Vanity metrics reported upwards while the real problems stay invisible
Dashboards full of KPIs — but none of them wired to trigger an action when they go wrong
No early warning when systems degrade or campaigns quietly fail
Analytics rented from SaaS platforms that own the data and set the price
What we support
Practical help, not a rebuild.
- Results-based M&E: results chains (outputs → outcomes → impact), so reporting shows what changed, not just what was done
- KPIs that fire: every key indicator paired with a threshold, a named owner, and a pre-agreed action — triggers, not decorations
- Monitoring mechanisms with cadence: telemetry alerts, weekly heuristic scans, monthly evidence reports, quarterly deep dives — each with a named human owner
- Live AI-assisted tracking: an AI layer over telemetry that watches continuously, drafts plain-language interpretations, and escalates for human confirmation
- Analytics you own: self-hosted platforms (Matomo-class), Grafana and Prometheus observability, geospatial data hydration — consent-first
Process
How we work.
PHAT, our measurement lens: Precision (agree the exact numbers, thresholds and acceptance criteria first), Heuristic (fast signals a human scans weekly), Analytical (periodic deep dives: trends, root causes), Tracking (continuous instrumentation, evidence without heroics)
PMI-style delivery cadence: status vs progress reported with evidence, on a rhythm the whole team can predict
We work across the SMAC stack — Social, Mobile, Analytics, Cloud — wherever your data lives
Proof
Seen in practice.
Real systems, measured honestly — every claim labelled verified, estimated, or qualitative.
Crypto transaction platform for a private banking service
Fintech — founder's prior contract (at Kabru) · Transaction flows shipped inside the live private banking platform, deployed as scalable containerised services.
E-commerce platform for a national music rights organisation
Music rights / entertainment — founder's prior agency work (at Glasshouse) · A production e-commerce platform serving a national rights organisation, delivered within an agency team.
Retainer path
Ongoing ownership.
Measurement engagements typically continue as a monthly retainer: monitoring kept healthy, reports delivered, and the PHAT rhythm reviewed as the business changes.
Related services
Explore other support options.
Website Maintenance
For businesses with existing websites that need updates, fixes, SEO implementation, performance work, security support, forms, landing pages, and practical improvement.
Garden Care
The optional monthly care routine for systems a FORT has delivered or stabilised. Garden Care runs on PRUNE — Performance checks, Reports, Updates, Nurture, Enhancements — in three tiers: Garden Care (one agreed application or workflow boundary), Garden Growth (adding one SEO or paid-search lane), and Garden Operations (a broader, individually scoped register).
Web Application Maintenance
For existing applications that need bug fixes, enhancements, refactoring, infrastructure support, and ongoing development.
Related reading
From the Insights hub.
Analytics you own: open-source measurement without the SaaS leash
Tired of analytics rent and black boxes? Self-hosted, open-source measurement — analytics, monitoring and telemetry your business actually owns.
If you can't measure success, you reward failure
When success can't be measured, organisations reward what they can see: activity, hours, confidence. The measurement vacuum — and the PHAT lens that fills it honestly.
Next step
Not sure this is the right fit?
Start with a free fit check. A paid Technical Review then maps one agreed system or workflow, its risks, dependencies and improvement options. You approve the scope and fee before it starts.
FORT / Sprint Assist — A defined outcome and a scoped delivery cycle — typically a two-week FORT with agreed acceptance criteria and a clean handover.
Reserved Capability — Ongoing access to a fractional digital department: the systems you depend on kept healthy, improved steadily and extended when the business needs it.
Partner / White-label Capability — Delivery support for agencies and partners: our senior engineers behind your client work, under your brand and your client relationship.
Discuss your first FORT